Privacy Policy

1. Who we are

Blue Ocean Explorer ("the Service") is operated by SelectWise Consulting Limited, a company registered in England & Wales ("we", "us"). We are the data controller for the personal data described here. Questions or requests: hello@blueoceanexplorer.app.

2. What we collect

• Account: your email address (we use passwordless magic-link sign-in — we never store a password) and your workspace name.
• Usage: the industries you explore, the analyses generated, and any industries you set to monitor.
• Billing: your subscription status and the Stripe customer/subscription identifiers. Payments are handled entirely by Stripe — we never see or store your card details.
• Technical: your IP address and basic request metadata, used to keep the Service secure and to enforce rate limits and prevent abuse.
• Analytics (only with your consent): if you accept analytics, Google Analytics 4 and Microsoft Clarity collect aggregate usage data. Decline and neither loads.

3. Why we use it (legal bases)

We process your data to perform our contract with you (running your workspace, generating analyses, billing); for our legitimate interests (security, abuse prevention, and improving the Service); and, for analytics cookies, on the basis of your consent, which you can withdraw at any time.

4. Who we share it with

We do not sell personal data. We use a small set of trusted processors to run the Service:

• Stripe — payment processing.
• Anthropic — the industry you enter is sent to Anthropic's Claude API to generate your analysis; it is not used to train their models.
• Neon & Railway — database and application hosting.
• GoHighLevel — sending you sign-in links and any digest emails you opt into.
• Google Analytics & Microsoft Clarity — product analytics, loaded only after you consent.

5. International transfers

Some processors are based outside the UK/EEA (for example in the United States). Where personal data is transferred internationally, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or Standard Contractual Clauses.

6. Cookies

We use a small number of essential cookies to keep you signed in and the Service secure — these are always on. Analytics cookies (Google Analytics, Microsoft Clarity) load only after you accept them, and you can decline without losing any functionality.

7. How long we keep it

We keep your account, workspace, and analyses for as long as your account is active and for a reasonable period afterwards to meet legal and accounting obligations. You can ask us to delete your data at any time and we will do so unless we are required to retain it by law.

8. Your rights

Under UK GDPR you have the right to access, correct, delete, port, restrict, or object to our use of your personal data, and to withdraw consent for analytics. To exercise any of these, email hello@blueoceanexplorer.app. If you are unhappy with how we handle your data, you can complain to the UK Information Commissioner's Office (ico.org.uk).

9. Changes

We may update this policy; material changes will be notified by email or in-app, and the date above will change. See also our Terms of Service.